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        THE SUMMIT

AI:What About It?

AI is everywhere — but clarity is not.


AI: What About It? is a thoughtfully curated summit for founders, operators, creatives, and leaders navigating what AI actually means for their business today and in the near future.


This is not a hype-driven conference or a speculative look decades ahead. It’s a practical, human-centered conversation focused on the next 12–18 months of AI, the window leaders can realistically plan for, invest in, and act on.


The summit centers on clarity, usefulness, and intentional adoption, helping attendees move from uncertainty to informed action.

February 13, 2026

Gainesville

Florida

Santa Fe Blount Center

Brought to you by

Meet Some Of Our Guests

Nationally & locally recognized technologists, entrepreneurs & business leaders come together to discuss all things AI for 2026

Amy Cosper

Moderator

Journalist & Story-Teller

Former Editor-In-Chief Entrepreneur Magazine

[ Entrepreneurship ]

Jose Velasco

Panelist

Nimoy–Knight Foundation “Live Long and Prosper” Tribute Recipient 

[ Employment ]

Dustin Ray

Panelist

Co-CEO

Bizee

[ Start-Ups ]

Grace Callahan

Panelist

Chief Product Officer

neuromatch™

[ Employment ]

Nate Hall

Panelist

Founder + CEO

Wick'd

[ AgTech ]

Iris Zhang

Panelist

Vice President, Head of FL Operations 

Vobile

[ Entertainment ]

Aidan Sakata

Panelist

Founder + CEO

AKIO AI 

[ Gamification ]

Chris Short

Panelist

Founder + CEO 

Borealis

[ Construction Management ]

Denver Beck

Panelist

Founder + CEO

Optimum RV 

[ Lifestyle ]

Denver Beck

Panelist

Creative Director

Artifact™ 

[ Branding ]

Richard Hill

Panelist

Founder | Visionary

RV Life Trip Wizard ( RV LIFE )

[ Lifestyle]

Panelist

Panelist

AI Thought Leader

More Panelists | to be announced

Register to see Panelist Bios
Register

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Who is attending?

A room of decision-makers, not spectators.


Founders & startup leaders

Operators & product teams

Creative & brand leaders

Investors & advisors

Organizations exploring responsible AI adoption

UF & Santa Fe Business & AI Students

 

AGENDA

Registration & Check-In


8:00AM-9:00AM

Welcome! Pick up your badge, grab coffee, and get ready for an inspiring day of AI insights.

AI & Strategy


9:00AM

How AI reshapes competitive advantage, differentiation, and long-term positioning.

AI & Story


9:40AM

How brands communicate, build trust, and achieve discoverability in an LLM-driven world.

AI & Operations


10:20AM

Where AI practically increases productivity, reduces friction, and enables leaner teams.

AI & Product


11:00AM

How builders integrate AI natively, not as a feature but as a foundation for value.

Lunch / Networking


11:50AM


Enjoy lunch and recharge for the afternoon sessions. Connect with fellow attendees, speakers, and sponsors.

AI & Humans


12:40PM

Ethics, culture, creativity, and the role of humans in an AI-mediated future.

AI & Capital

 

1:20PM

What investors want to see, what they no longer accept, and how AI affects fundraising narratives.

AI & Life Sciences


2:00PM

Explore how AI is accelerating drug discovery, decoding genomics, and reshaping clinical research timelines that once spanned decades.

VIP Post-Event Networking


3:00PM

VIP ticket holders get to know the speakers, guests and sponsor representatives in a more intimate setting. 

About Artifact™

Artifact™ isn’t a traditional brand agency — it’s a clarity engine for companies navigating growth, change, and the realities of an AI-driven world.


While others focus on logos, campaigns, or surface-level storytelling, Artifact™ works at the point where identity, intelligence, and scale intersect. We help organizations articulate who they are, why they matter, and how they evolve — before expansion, acquisition, or reinvention forces the question.


Artifact™ exists because modern brands don’t fail from lack of creativity. They fail from misalignment:

  1. Between leadership vision and execution
  2. Between technology and human trust
  3. Between growth ambition and operational reality


Our work is built for founders, executives, and teams who understand that branding isn’t decoration — it’s infrastructure.


Artifact™ doesn’t chase trends. We design brands that hold up under scrutiny, scale under pressure, and remain credible as technology accelerates.


Because in a world where anything can be generated,
what’s real becomes everything.

What to Expect

AI: What About It exists so leaders can engage AI with clarity instead of fear, and strategy instead of reaction. The companies that show up to conversations like this are the ones that stay relevant. Leaders who understand that trust, ethics, and human judgment will matter more than ever in an automated world. This event isn’t about the future of technology — it’s about the future of business.


AI: What About It?
The AI Summit of the year.

Find The Location

Santa Fe College
Blount Center

In the heart of Gainesville, Florida

530 W. University Avenue
Gainesville, FL 32601

support@artifactsummit.com

Get Your Tickets Now!

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Regular Ticket

FREE

Access to all general sessions

Access to breakout sessions

Conference materials and program

Lunch and refreshments

VIP Ticket

$75

All features of a standard ticket

Priority seating in all sessions

Access to VIP lounge and networking area

Exclusive Q&A sessions with keynote speakers

VIP post-event meet-n-greet 

Early Discount

Don't miss out on this opportunity

to lead the AI path forward.